Browse Month: July 2018

What makes graphic designing important in 2018?

Alluring eye-catching designs and the magical meaningful combinations of text and visuals lie at the heart of graphic designing.

The mind-blowing logos, the beautifully designed marketing collaterals and all forms that disseminate vital information are all created through Graphic designing and it would be no exaggeration to say that graphic designing is indeed a very powerful tool for branding your company and its products.

We all know that visuals appeal and register more than plain text, graphics does just that- it portrays concepts and ideas in an engaging way. With the expansion and conquests by the digital platforms, Graphics Designing has become extremely important for companies in 2018.

The essence of Graphic Designing is communication- expressing ideas & concepts and creating a need/ niche for itself. A well crafted graphic design is equivalent to so many pictures cohesively interwoven with text and taglines. 2018 is the year for revolutionary digitalization and Graphic Designing has reached its zenith this year with its high demand and proven output.

To steer your company ahead of your competitors, all you need to do is find the best graphic designing company around you. Your search for the best Graphic Designing Company in Delhi zeroes down to Pepper Designs known for its creative designs intended for every targeted audience. Combining art with technology is at the core of whatever we do.

Pepper Designs crafts a list of what makes Graphic designing important in 2018:

  • Speed of Absorption– The preference of graphics or imagery over text is of course due to the speed of absorption. Visuals are processed 60,000 times faster than text which clearly proves the favoritism to graphics.
  • Growth in Online Businesses– With rising online business presence in almost every sector, any business has roughly about 8-10 seconds to engage a prospective client’s attention. An effective graphic image can very aptly put across the content of about a 500 words.
  • Creating everlasting influential communication with its readers- A carefully designed graphics image is just enough to keep a visitor/ reader engrossed or even ready to come back for more.
  • Graphics transcend language– Only those with a great command over English would take the trouble of reading an article, but a design effectively communicates much more. It compels the reader to want more, forces him/her to read the content that follows. It stirs interest and arouses inquisitiveness to know more.
  • Language is not a barrier with graphics– A well-designed picture can communicate beyond linguistic and cultural barriers without translation efforts.
  • Relation between productivity and creativity- Unimpressive designs affect workplace productivity adversely. They are not just de-motivating, but they also portray your organization in a bad light. In terms of capturing and converting leads on your website, your designs must be creative and focused on working well with the target audience. Prominent fonts, beautiful backgrounds, and appropriate colors are crucial when you are informing visitors about offers, discounts, and workshops. Take the help of the best graphic designing company in Delhi for your graphical needs.

Pepper designs, the best graphics designing company in Delhi list down a few design trends that’ll steer ahead in 2018-

  • Use bright bold colors that are loud help your design to stand out making your designs distinctive and unique.
  • Real, personal authentic images are the current rage. Use them more liberally and worthily.
  • Animations, caricatures have and will continue to be in demand.
  • Liberal use of popping colors to grab the reader’s attention.
  • Using customized graphics enables linking your digital branding to your physical marketing collaterals, creating a cohesive brand identity. By creating and branding your own graphics your audience becomes more interested in your business and curious to see what else will be posted in the future and follows you on social media.

To help you carve a niche for your brand, a graphic designing company has become essential in 2018. Pepper Designs provides you with that creative edge and being the best graphic design company in Delhi, its unique and compelling communicative designs are sure to give you an unparalleled lead.






Graphics Designer Aims to Satisfy Client 

Like any professional in any industry, a graphic designer at a Graphic Designing Company in Delhi NCR always tries her best to satisfy the client by developing creative and attractive designs and meeting other expectations of the client.

But before we get into the details, first let us understand what graphic designing is. Graphic designing is an art of creating visual content to communicate messages.

Designing is done by applying visual hierarchy and page layout techniques in order to meet the specific requirements of users. A graphic designer is a professional who creates logos for businesses, fixes up images in Photoshop and makes advertisements. Focusing on displaying the elements through interactive designs to optimize the user’s experience.

Graphic designing is all about communicating through pretty pictures. But, the most important part in the job of a graphic designer is to interpret client needs. A Graphic Designing Company in Delhi NCR assures the client of this. They listen to clients, research their requirements, develop concepts and find a way to balance aesthetics and functionality.

Graphic designers balance stability and structure, generate contrast to create an impact and highlight important areas for a sharper and clearer outcome. However, their job is only fulfilled if the client is satisfied with the work done.


What do They Do to Satisfy Clients?

The evolution in technology has brought major changes in businesses. And these changes in technology have also changed the way graphic designers work. More emphasis is now given to working online and with latest designing software.

There has been an increased need for digital graphics and images. So, a graphic designer has to be well-versed in creating visually compelling graphics. And that is why Pepper-Designs  Graphic Designing Company in Delhi NCR is the best to work with.

Undoubtedly, it is a daunting task to keep a client happy with designs because clients are choosy, impatient, and demanding. Their expectations are way too high. Perhaps, they also have unreasonable deadlines and pressures, so we need to help them. But we should never forget that satisfying the client is the ultimate job goal of a graphic designer.


Some of the tips a graphic designer should follow to satisfy customers:

  • Understand Client Needs: A designer should know their expectations and understand the products and services a business is selling. She should research the target audience and create designs that will impress them.
  • Be flexible with your work: The designer has to be helpful and flexible for customers. It will bring value to your project. Also, it is not always necessary to mention payment or the number of billable hours.
  • Maintain professionalism: Clients don’t want to risk doing business with scam artists. So, a good design is equal to trustworthiness and reliability. Spend your time and money to create a good design, it will do wonders for the client. When it comes to professionalism, Graphics Designing Company in Delhi NCR is unbeatable.
  • Communicate carefully with clients: Neither you nor your client is a mind reader, so it is crucial for a graphic designer to make every effort to communicate carefully. Do ask the required questions, seek clarifications and take notes, this will clarify important concepts. Be proactive if you notice any missing information or suspect a problem. Discussing the matter before it causes discord will enable you to gain the trust of your client.
  • Revise the work at no extra cost: Be a detective and ask questions to help your client articulate what isn’t working.

These were some of the tips for a graphic designer to make clients satisfied and happy. Work with Graphic Designing Company in Delhi NCR to get the best designs.

Must have Qualities for a B2B Website Designer

In the digital era, any business proactive in the online space would want to use the web as a channel for marketing its products and services. This is also true for a company that is operating in the B2B segment, best done by seeking help from a reputed website Designing Company in Delhi NCR.

In order to achieve this objective, it is essential that the business engages a website designer who specializes in designing websites that attract, create and engage audiences in the B2B domain.

How to Choose the best website designer in Delhi?

The vendor company will provide you with a specialist designer experienced in B2B website design while you can focus on your core competencies.

A basic quality that the designer of the Best Website Designing Company in Delhi NCR should possess is the ability to communicate and interact effectively with the customer, understand her requirement, how she wants the website to look like, what is the message she wants to convey, which businesses she wants to engage with and so on.

The website should be such that it makes an impression on the minds of decision-makers of prospective customer companies. Being a Web Design Company in south Delhi, for us time is money and we trade it for brainstorming to give out the best for our creative campaigns.

Some Other Qualities Needed-

  • While designing the website, the designer should make sure there is an adequate placement of text, stunning graphics, informative infographics, videos, social media buttons for channels such as facebook, twitter, etc.
  • These are definitely important ingredients in the website, but while designing for success in the B2B domain, one has to go beyond this.
  • The designer has to understand if the new site should be cutting edge, or serious, what the user should see first, second and so on in the pages that are part of the user flows.
  • This, the designer will understand only if he understands the nature of the business of the client, and the user/buyer person.
  • The designer has to realize from the word go that the site is not just company information online, but a part of the sales and marketing strategy. The focus has to be more on usability since the site must help visitors accomplish a more advanced activity and research on specialized products and services.
  • Website Designing Company in Delhi NCR, you must keep in mind that the designer provided by the vendor you award the project to, understands these delicate points well.
  • The designer needs to be very attentive and careful in his vision of the website. He has to design the site in a way that the finally ready site looks good, is crisp in its communication and labeling, provides a clear path to information, displays a clear value proposition, and helps accomplish difficult or complex research.

In a nutshell-

This makes the B2B designer so different from a type designer who focuses on conventional templates or designs for a B2C domain.

It has to be heavy on marketing content in different formats such as blogs, articles, press releases, white papers, e-books, product images and description; should encourage feedback and live conversation across customer departments. And his job does not end at designing the site. He needs to evaluate what works with the audience even after the site is launched, and if required, make modifications and fine tune the website to achieve goals set by the customer.

The B2B designer of the Website Designing Company in Delhi NCR you appoint should be adept at designing sites that are fast to load, professional, impressive, rich in content in different formats, responsive, able to impress and engage senior decision makers.


Web Design Quirky Tricks that will Increase your Customer visits

The physical work in every business that offer numerous products and services is being reduced every single day. Now, it has come to the mobile phones and computer screens. Which concentrate the entire focus of the business on ‘web designing’. That first visit made by your customer on your website is highly crucial in thriving the profit.

However, if your website is flawless and gluten-free. The customer would surely want to explore more and want to endeavor experience all your service(s).

On the second notch, if your visitor stumbles on navigation and links without getting any fruitful results, he/she would hardly come back to your page.

So, make sure the web designing is done according to the norms and convenience of the visitor. Precisely, it has to be attractive, interactive, stylish, and simple at the same time.

We already know that the web designing trends are frequently changing every day. But not to forget – There are some basic rules regarding the feel and look that doesn’t change at all and remain important as always. For example- the minimalistic homepage and a simple navigation is always the key to drool the maximum visitors. Adhering to the effective yet simple web designing tricks. You can now have an exciting web page that will naturally extract all your customers for an action, read on:

Tour of the First Look:

On finding a complicated website of navigation and links, you will ASAP shut down that website and never open it again, right?

This simply means, the first look of your website must be striking, this doesn’t mean a plethora of haunting pictures, messed up text, and depressing tex and colors.

The maintenance of the minimalism concept always gives you a win-win situation. Give your visitor something that can make him land on your web page happily – it could e a welcoming note, a mono-color theme, or a simple logo. No rush, please! Lastly, your homepage has to be clutter free, just in case you forget.

Creative Text:

The language of the section ‘About Us’ pages are monotonous and simple. In the beginning, you can go a bit of unconventional with the same and try to introduce something that is really engaging.

A write-up that can make your audience inquisitive or laugh, it will definitely convert to profit at the end. Interesting information or a simple tagline can make your website look interesting and awesome.

The Graphic Details:

Just to become more visual, you end up in making things confused for the regular customers and new visitors as well. If you are using a particular image to represent, try to be consistent with that.

In case, the things are going massively for multiple platforms to access the website, keep the logos, texts, and images consistent.

The Menu:

In the menu bar, try to mention every minimal detail that your webpage has to offer. Doing this will give the visitors an idea of what type of content and services you are dealing with. Try to pick innovating names for the menu, whilst the content can be written as per your style, by the way, quirky words always attract.

A Reason to Come Back:

The reality states that the psychological effects play smarter than you can ever imagine. You can literally feed the visitors thoughts and mind without letting them know. You can put in some exciting stuff such as knowledgeable posts, fun facts, quizzes and what not! This will make your visitor(s) curious to hop in your website again and again. Already drooling?

But, still looking for a web design company in Delhi?

Don’t worry, pepper-designs, one of the reliable digital marketing agency in Delhi have got you covered with everything you are looking for in terms of website development and a bit of it. Get in touch to know more in detail.


Thanks for your time!