Browse Category: Website Development

Why use CTA buttons for your website

Nowadays, blogs have come out as the best source of connecting with the new audience on the web and of course a reliable source to keep them engaged. This is why the emergence of content management systems like WordPress became evident and is continuing to do so amid the best web development companies in Chandigarh. These CMS makes the process of blogging easy and effective on the web.

The blogging world has evolved so much inculcating advanced elements and functionalities to attract audience amidst such a tough competition of visuals and graphics. This is when CTA i.e Call To Action button comes in picture. A CTA runs as a prompt command which helps a visitor on your website to perform an action. Couldn’t relate to it? Well, you must have not noticed but whenever you visit a site there are multiple CTA buttons like “Buy Now”, “Download a free trial” or “Free download” which you often click.

However, on a blog, the CTA button is often in the form of a text or link stating “read more”. The purpose of CTA is similar to the signposts which you see on the roads or nearby you. They are put in order to give an action-related command to the audience or directing them towards a subject or initiating them to complete a pending action. So, the best web designing company in Chandigarh makes sure they include an impressive CTA’s on their client’s website.

If you own a business website and do not have any CTA, then it would be difficult for your potential customers or visiting audience to perform a purchase or contact you without following the tedious work of filling the contact forms. The best web designing company in Chandigarh knows of the value of CTA buttons and hence adds them to your website.  This helps the potential buyers who are interested in your products to buy them easily. These CTA buttons help them directly do the purchase.

The major benefits of CTA buttons in a website

Increased Traffic on Website

The ranking of your website on the search engines is majorly dependent on the amount of traffic it gets. The more quality of traffic on your website, the greater becomes it reach amidst the potential market. Putting attractive CTA buttons on the website helps you select a defined set of audience in a definitive period of time.

More leads generation

Along with bringing a quality traffic to your website, the impressive CTA buttons created by the best web designing company in Chandigarh helps you get more leads. Isn’t it great? Of course, it is so do not think of these functions as a waste of money.


Direct your readers to more pages

We all know how the quality content helps in engaging traffic on the website. So when you add CTA buttons on your website and redirect them to your website’s important pages, the readability of your content increases thus improving its rank on search engines. Try adding “related content” or “read more” CTAs for better results.

Improved Reach on Social Media

The “Call-to-Action” buttons like “share now” helps in increasing the reach of your content on the search engines. Once the reader likes your content on social media, they tend to visit your website often. This happens with most of the E-commerce website who try to promote their content on multiple social media platforms. However, a proper care should be taken while adding content to these CTA’s as the tags are written for CTA go viral within seconds.

All in all, not every CTA is successful but a major of them are. So, instead of copying the CTAs from someone else’s website, it is advised to get it made by a reputed web development company in Chandigarh for impressive results. What worked for other might not work your website, so rely on the professional web design and development for getting such services done for your website.


Tips to hire the best website development company in Chandigarh

Web design and development is one of the most rapidly emerging fields which demands continuous input of innovative ideas for survival. Being a responsible business owner, you must strive far-stretched efforts to make it grow and expand beyond the geographical boundaries and acclaim more customers during this time. No wonder, a perfectly built website can effectively help you reach this goal in a short span of time and without any extravagant investments. With a proper display of your brand and business on the web, you can easily make your brand reach to its potential audience all across the globe. Chandigarh is spotted as one of the famous cities of India, with a refined history, culture, and home to talented IT professionals. This is the reason why business owners are keen on hiring the best website development company in Chandigarh for the best results.

However, picking up the right company amongst the hundreds available in the market is difficult, especially if you are a newbie. Hiring a website designer in Chandigarh totally depends on your budget, project requirements, business preferences, etc and any change to it may alter your decision of hiring a professional website development company in Chandigarh majorly. Moreover, you should be familiar with the pointers that should be kept in mind prior to finalizing a company for your project that perfectly matches your business requisites and budget.

Points to consider before hiring the best website development company in Chandigarh

As said earlier, being a responsible business owner it becomes your prime duty to connect with a reliable of IT services provider rendering world-class website design & development services in Chandigarh. And to make this search easier for you, we bring your these pointers which you can keep in mind while picking up a call from a website designing firm.


This is the most important factor to keep in mind. The experience of a company shows its level of expertise and dexterity when it comes to website designing and development. Pepper Designs holds a decade-long experience in website design and development services, which makes it a leader in this industry with such excellence and expertise.

24*7 Availability:

Make sure the professionals of the IT firm you are planning to hire are available for consistent assistance during the project. The professionals at Pepper Designs know of this and hence provide their ease of availability, quick responses whilst handling clients which make them stand apart from the rest.


Make a deep research about the company’s reputation in the market. The real-time reviews from the previous clients would give you an insight. Also, check in to the google reviews for a clear picture. Hire an IT company that holds a good reputation in the industry.


Check the accreditation and legitimate licenses of the company before you hand over your project to it. Credibility matters a lot when your brand and money is at stake.

Undoubtedly, a well-structured website helps in reaching out to a large section of the potential customer base, thereby promoting the brand, and hence increasing its sales. So, to ensure that you have such a website it is very crucial to hire the best website designing company in Chandigarh to do the job for you.


Web Designing Company in Mohali

So, you are looking to hire a web designing company for your business. There may be a lot of questions that are running through your mind, such as what makes one web designing company better than others? Well, it’s obvious that these type of questions may come to our mind. Choosing a web designing company is one of the hardest things to do as typing in “web design company” on Google brings thousands of results, which look the same at face value. What most of you will do is to narrow your search and start looking at the profile of each company. However, it is a great start but will only provide you a partial picture of the value that they can give in growing your business.


We understand, as a busy business owner, you may not have the time you to learn about the mechanisms of the Internet. You still might be unsure about what makes a web designing company exceptional. No matter, if it is your first website or redesigning an old one, a web designing company in Mohali is perfect to give you the right online presence that complements your brand.  Figuring out a good web designing company is a monumental task. And, this is not certainly one of the decisions that you might want to take lightly. After all, a website of an organization is the face of your business.


A website is a portfolio that enables you to contact any of your potential customers. It is a driving factor that decides whether or not clients will choose to do business with your organization. Because of this reason, it is essential to choose a design company like web designing company in Mohali, which will actually help you to reach your target audience and accomplish your business goals. Hiring a good web designing company in Mohali can become one of the most valuable parts of your company’s marketing strategy and will help your organization grow.


Fear not about choosing a web designing company, with some basic planning and few strategies, you will be able to figure out the web design firm that suits your need. Here are some of the simple steps that will help you to choose the best web designing company in Mohali.


  • Do they understand your ideas?

You are a business entrepreneur, you are an expert in your domain, and you know what you are doing. Being an expert in your industry, it is important for a web designing agency to understand your ideas and implement them so a website designer would be able to put your ideas into action.


  • Look for a designing company’s website:

One of the most important steps in the process of choosing a website designing company in Mohali. Their website design is something that you should look at. If it looks old, outdated, or otherwise bad, well that is not the right company for you. A good web design company should be able to construct an excellent website at least for themselves. However, this also doesn’t mean the site should actually look the same as you want.


  • Know your budget:

Not only deciding to choose the best web designing company in Mohali will help, first, you need to know your budget before going deep into the process. The pricing of the company will determine if you are going to hire an agency. Keep in mind, when you talk about website design company, you get what you pay for.


  • Response from the web designing company:

Coming to selecting between 2-3 web development companies, it is now time for you to reach them via email or phone. With this, you will get to know how responsive that web development company is. However, don’t hurry in deciding, respect their time too as they could have 20 leads that poured in that day. Give about 24-48 hours to follow-up with you.

Best Advertising Design Agency in Chandigarh

We are a leading full-service design agency in Chandigarh and cater to a wide spectrum of design needs of customers, such as website design, logo design, banner design, advertisement design, brochure design and so on. We help your brand to communicate exactly what it wants to, with clarity, quality and appeal. Our brand designs and stories are always unique and touch the hearts of your customers.

Some of our design services are-

Every business needs an online presence today. A website is a reflection of a company’s branding, values, vision and how it serves its customers. It also includes elements such as product description, blogs, whitepapers, articles, press releases, testimonials, and so on. A beautifully designed website attracts and engages customers, increases visibility and makes sure customers spend more time on the website, thus increasing the likelihood of sales. We understand every website designs, be it static, dynamic, responsive or e-commerce is important and should be designed and developed in a creative and efficient manner. If you want to have your site maintained, redesigned or upgraded, call us. If you want to get a nice, sticky, eye-catching website designed, contact a design agency in Chandigarh now.

We design professional logos for our customers. Our logo designer understands your requirements and details about your company and creates a unique logo that perfectly fits your company, its services, and values. We also create customizable logos, in which you have the choice of colour, text, fonts etc.

Apart from plain text logos, we also design icon, mascot, emblem and initially based logos. We believe that an effective logo should be right for your brand, your audience, easy to read, unique and different, create recall, be scalable and adaptable to different media. This is what makes us a popular design agency in Chandigarh.

A brochure is a printed communication of your brand, usually designed for your sales and marketing teams for field work, events etc. It is an advertising tool that effectively conveys business messages in B2B as well as B2C domains. Our strengths are corporate brochure design, product brochure design, two-fold brochure design, threefold brochure design, and so on. If you need to communicate your messages to your audience in online and offline modes, you can contact a design agency in Chandigarh.

  • Catalogue Design:

With the spread of the internet, more people are shopping online. So, companies are hosting catalogues online. Our online catalogue designs cater to the needs of clients, giving them the option of arranging products in as many categories as they want, search and filter options, new launches and offers highlighted, and so on.

  • Advertising Design:

Advertising design is the creation of visual artwork used in advertisements of a company and its products and services. The designs are created by professional graphic designers, who use design elements such as fancy fonts, borders, images, artwork, illustrations, and photographs. The main objective is to reach the target audience and encourage them to purchase products and services. We design advertisements across media, such as newspapers, magazines, online advertisements for websites, social media and so on. Our designers use the latest tools and concepts to differentiate you from your competitors. If you want to advertise your products and services, you can seek help from a design agency in Chandigarh.

How to deal with Copycats and Competition- Stay ahead with Top 3 Ways

Imagine you occur to visit a site, which looks familiar with the same color combination and navigation structure. Someone has copied your design. The blood drains from your face and it hit you in the gut. Design, navigation to content copying all happen more than you can imagine. Every minute, every second, some or the other thing gets copied. However, what is more challenging is to differ who created it first, when it comes to competition. When the others easily get the benefits, how to ensure you are on the very fruitful way to get the potential leads? Well, just for you, here are the top 3 ways to ensure you hit the market right with the most authentic positioning, enjoying the targeted market benefits.

They can copy your stuff, but not your mind, your creativity, or your story. So, keep yourself inspired, be happy, because people copy things that are famous! Think again.

1. Accept the Copy fact

Make your design copyright protected or mark protection for services, do everything, but your default positioning will not protect you. Others will find the way around it, and can make imitation a sincere form of flattery. Caution that some can even ignore you causing the lawsuit. Know that what is copied can be considered as imitation at any given time. Hence, becoming aware of this fact will help you prepare for such uncertainties. Accept the fact, and move on. You can partner with legitimate team of professional website developer in Chandigarh, and stay ahead with the back plan.

2. Never Underestimate the Competition

They will be relentless, hard, and faster than you can think. They may create better than your original design. The best web development company in Chandigarh suggested that ignoring them and hoping that market will reward you for being original is not a safe play. Always remember pioneers get attacked from back. Hence, never underestimate the competition.

3. Innovation is safe and original

The best web designing company in Chandigarh asks to improve your existing product and service with fast innovation. Keep that changing and evolving. Add new services to your line. One way to do is staying close to your customers and they will let you know what they require next. Pay attention to every detail your customer tells. This will help you create built-in market for your next product or service.

Do not play the price-game. Never compete on low-price. It is a loser’s game. There will be someone with the lower price than yours, simply to buy your market share. Hence, stay secure and play safe; partner with web designing company in Chandigarh and ensure that you lead by innovation.

5 Problems everyone has with outdated website design – How to Solved Them

Often when it comes to your website, time is limited. Every second someone is visiting or abandoning your website for some failing reasons. Unless you give them a valid reason to stay on your website and stick around for more, they will soon be gone. Lackluster websites lower the interest of the visitors and enhance the bounce rate of the website. Maybe it is just fine with the visitor to check every page, one by one, especially if it is a Press Release or another event-driven content. However, if you are looking forward for lasting relationship with the visitor, with a hope of conversion, then one and done won’t help.

1.     Mobile incompatibility

Being responsive is a huge deal nowadays, with mobile being ubiquitous. This can be a pain to fix, especially if you realize your website is not responsive after the launch. It becomes oblivious to rank high on Google Search Results. The only solution is to seek help from a website designer in Chandigarh, which is a wise choice and is affordable too. The professionalism and work-of-a-genius is guaranteed.

2.     Uncertain about Target Audience

What you call a website without goal? Well, we call it a total waste of time, money, and talent. All such website can welcome is higher outlay and maintenance cost. Website must be designed with clear vision for the targeted audience. Irrelevant and random content make no sense to the visitor who may have higher hopes for the content authenticity and quality. Have a core focus on your website to create original content geared-up for the certain targeted audience. Before you make your website, establish your audience first, and then create content projecting on them. The best web development company in Chandigarh can help you list the keywords mostly searched by your targeted audience. You can now create keyword-focused content.

3.     Outdated Design

Your design may have be an impeccable one in 2008. It has header, a big banner for information, sidebars, and quality pictures. But, guess what? What have worked for you in past, may not work in present. It is the time to refresh your design elements. The time changes and result advances, and in between your website is becoming old every day. It may become obsolete, so to speak. It doesn’t fit in here. The layout of the pages has evolved, and even the technology giants are breaking up content into smaller and engaging digestible bits.

4.     Use of Stock Images and Icons

Looking at the repeated images and icons can easily drive away the trust factor. For example, consider that picture of desk with pen, books, and an Apple Mac. Such images are shared around a lot among businesses of the same kind. Hence, you need to be vigilant. What you can do in this case is hire a website designer in Chandigarh and get the original images designed just for your website. Look no further. Remember that the same images on multiple sites can erode the trust of your brand.

5.     Broken links can break the trust

404 errors are some of the most frustrating ones to encounter as a user. It is very clear that there is helpful information behind the link, but what one witness on clicking never encourages him/her to lookout for more on your website in future. Unfortunately, broken links tend to pileup in no time. This requires deleting such pages which are irrelevant and worthless. Locating and removing the links are mind-bending task and you may require technical help. The best website designer in Chandigarh can should for help and can mend your broken links with expertise.

The Takeaways

If you are creating the website for the first time, learn from the above-mentioned mistakes. Hiring the best team on board can bring a massive relief for the major roadblocks on the website. The web development in Chandigarh is ever-evolving. The website designers in Chandigarh are experienced and soaked with creativity. Get rid of such pitfall errors and partner with an authentic team of experts.


How to find the Best Web Platform for your Business

Just as many flavors you get at Ben & Jerry’s cream parlor, there are ample of web platforms available for your business. And, you definitely don’t want to pick an ordinary flavor. You certainly want to ensure your website looks and performs optimally well. More than 45% of the web users believe that the design of a website is one of the prime factors for determining the company’s credibility. So, out of the available options, which platform will give you the most of the bang for your buck? Let’s have a look at how to choose the most desirable platform for your business, whether you want to hire a freelancer or a website development company in Chandigarh.


It is important to know which type of functionality you desire. An e-commerce platform might not be the perfect platform for a blogger or for an online education course. You might be looking for the platform where you have provision to make the changes, without messing with the code. You might want flexibility where you can add photos or videos. Start with what you desire and then choose a platform that can make it happen.

Ease of accessibility

How ‘easy’ that platform is, depends entirely on your skill level. If throughout the day you struggle with your Gmail, you are not technically sound and want to trade your time and money to hire someone else to do it. Similarly, if you are fairly tech-savvy, you might want to try some more sophisticated and complex platforms. In both the case, the ease of access entirely differs from person-to-person.

Price: How it Costs

Price is the biggest factor in every decision making. No matter you have found the great platform for your needs, if it exceeds your budget it is a misfit. Plan your finances, and accordingly hunt for the platform that suits your needs and budget. You would still want to avoid the painful experience of ‘window shopping’ and then end up knowing that you can’t afford it.

Room for Personalization

Your website is the business face which is going to do the talking. And, you certainly want it to be different and engaging. In short, it should be the way you want. Ensure that the platform you choose provides enough room for customization. Most of the platforms offer standard templates that can be further customized to make the website more about ‘you’.

Technical Quotient

Unless you are a coder, you unquestionably want to part ways from coding. A wrongly placed comma can crash your whole website. If you are not a coder and want to avoid nightmares, select the platform that doesn’t require it. If otherwise, you will have to hire web developer even for the smallest change. This can increase your cost and shake your budget.

Know Popular Platforms

There are many DIY website development platforms, claiming to be the one-stop solution for creating a beautiful website, right from e-commerce stores to blogs. Such platforms cover all the above-mentioned factors. Even if the theme costs you less or it is for free, you will require buying some features or the entire theme. In this, you are still not sure about the customization and the coding factor. Hence, it is still recommended to build your website seeking an expert help. Hire a website development company in Chandigarh and get customized web development solutions at affordable rates.

What is Esolang? Why do Programming Languages Have Weird Names?

Programming Languages are usually created to solve problems using a pre-defined structure. A clear syntax with bug-free, fast, and understandable implementation is highly anticipated. Out of many of them, how many languages strictly stick to these principles?

Many programming languages have logical names that hint what you can anticipate from them. For example, Cascading Style Sheet (CSS) and Hyper Text Markup Language (HTML) do exactly what they say. Other times, the names can just be the modification of the existing one with a figure or character addition like C++. According to a web development company in Chandigarh, assigning the names can be the toughest task for developers. The website Developer in Chandigarh believes that learning programming is equivalent to learning a new language. In order to manage confusion and make programming interesting and fun, Esolang (esoteric programming languages) came into existence.

Esolang are the programming languages that are created for fun rather than solving serious computer problems. No matter how weird it may sound, every name has an origin. Let’s have a look at a few of the programming languages. Many of them will surprise you.


With intertwined Python as a logo, many of the novices will consider it as a programming language used for protection against snakes! There is no such relation. In 1991 it was first released by a Dutch programmer Guido van Rossum, as a hobby during a Christmas break. It was the derivative of ABC programming language. The programmer was a big fan of Monty Python, which is a British Comedy Group and hence, launched the first script with the name Python. His love for Monty Python is further extended when he swapped ‘spam and eggs’ with “foo and bar” which are the standard tutorial and reference examples.


Focused on writing a language that surpasses Python with object-oriented capabilities, Yukihiro Matsumoto designed the Ruby. In terms of scripting power, it supersedes Perl. When it comes to naming the new program, the programmer had an online chat with a colleague called Keiju Ishitsuka for few suggestions. Ruby and Corel were the best out of them; hence, the name Ruby was whittled. It was this simple! However, the real reason behind the decision is much under speculation.


With smart appliances came a need to create a technology to support them, and hence, in early 1990s Java was born. It was obvious that in the sweeping wave of Smart appliances, a smarter technology was much anticipated. Java is the product of Sun’s Green Project. Did you know, initially, Oak was the name given to the programming language. When they ventured into the Internet sector, Oak as a name was already a Trademark, hence a series of a new name was coined including Silk, DNA, and Java. The name Java was picked inspired by Peet’s Coffee & Tea, which is the favorite spot visited by the Sun’s engineers very frequently. However, it is not clear who suggested the name first. Most of the website developer in Chandigarh practice Java, as it widens the horizons for creating a variety of applications or programs.


Known as Swiss Army Chainsaw of languages, Perl was coined by Larry Wall in late 1980. It provides tremendous flexibility and power. The programmer required a short name with positive connotations. He also considered settling for Gloria (his wife’s name) before ‘pearl’. But dropping the ‘a’ from the ‘pearl’, he named the language ‘perl’, all in lowercase until 1993 when Perl 4 was introduced.


Rasmus Lerdorf introduced PHP in 1994. It was a set of Common Gateway Interfaces (CGI) Libraries and was coded using C programming Language. It was initially created to track the number of visits on his online resume page. Hence, he named it as Personal Home Page (PHP). Later in September, he developed PHP with the ability to be embedded with HTML. With a completely different expansion to the initial Personal Home Page, now PHP stands for Hypertext Pre-Processor. It is now the most widely used server-side scripting language in the Industry. Most of the projects for web development in Chandigarh are developed in PHP.

The best web development company in Chandigarh noted that the most interesting fact about programming languages is the initial reason behind their development and how they evolve into something very different. Java was created first to interact with toasters, washing Machines, etc. Today it is the IT standard and ruling the web sector. If you are familiar with more programming languages like the ones mentioned with the bizarre names, tell us in the comment section.