Browse Category: Social Media Marketing

How to create a winning Social Media Strategy for 2018

It is 2018 already and it presents a list of things to do for maintaining a good online reputation. Pleasing Google with the genuine optimization and marketing strategy is topping the list. Giving it a competition, next we have is Social media strategy. Just as we use tools and technology to make our online presence Google-friendly, social media also requires us to meticulously design a workable plan. The Best SMO Company in Chandigarh believes, just as Google, Social Media is also vast with different platforms working on a unique vision of delivering the digital content. There is no such the one ‘award-winning’ social media strategy. Every business is different with the unique target market and audience. So, hoping for one such strategy will not lay fruitful results as you desire. To sprout results and market your business, this blog will help you formalize the social media strategy.

What is your goal behind Social Media?

  • Brand Awareness
    If you want to earn loyalty, avoid a slew of generic and promotional messages. Your focus should be on strong business personality development through meaningful content sharing. Not for the sake of traffic, but with an expectation of meaningful conversion.
  • Increase quality sales
    Capturing every social media platform is tricky especially, without monitoring and effectively using the keywords, phrases, and Hashtags. Using them will help you to reach out more relevant audience much faster.
  • Improve ROI
    Everyone on social media wants to get access to the monetary gain, which is logical. But, to enhance your ROI, auditing channel, the cost of labor, advertisement, and design activities is essential to stay on track.
  • Create Fanbase
    If this is your goal, promote user-centric content to which users will react positively and create a strong-stage life among the competitors.
  • Keep your Business on Pulse
    know what your competitors are doing. What are the strategies they use to drive traffic and do engagement? Keeping your business on pulse will improve your efforts and drive logical results. Take some tips from those doing well.

Which platform do you consider for reaching out your targeted audience?

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Snapchat

How do you want to diversify your demographics?

It should be on the basis of:

  • Age
  • Gender
  • Education
  • Location
  • Income

What are your important Social Media Metrics?

  • Reach
    The post reach is the number of people who saw your post on the given social media platform. This will help you to know how far your content is spreading among the audience. What kind of people is interacting with the brand?
  • Clicks
    Know the number of clicks you get on the logo, link, content, or company name. Track clicks per social media campaign. This will help you to know how the users are moving in the marketing funnel. You will know what drives curiosity and foster engagement on your page.
  • Engagement
    When you divide the total number of interaction by impression you get the engagement factor. You will know who interacted on what and if that was a good ratio. You get to know your audience perception and their willingness for interaction.
  • Hashtag
    Know if you have used any Hashtags on our page. What are the famous Hashtags associated with your brand or which Hashtag created the most interaction?
  • Paid and Organic Metrics
    For Facebook, it is much harder to get organic traction hence, here the paid campaign will work. The platform like Instagram, in contrary, is a great channel to drive organic traffic for more interaction.
  • Sentiments
    A measurement of how the user interacted with your content, brand, or Hashtags equals to sentiments. This will tell you whether or not people find your recent post offensive. What kind of sentiments is associated with your brand? Dig deeper and find what the users are talking about your brand.

Who are your biggest social media competitors?

Pick the top five companies of the same business nature and list them to gauge which activity is working how and yielding results for them.

Which are your competitor’s top posts?

Rank them and dissect them on the basis of:

  • Post type
  • Social Media Platform
  • Number of Likes
  • Type of Engagement

What type of Content are you planning to develop?

  • Photos
  • Videos
  • Infographics
  • Blog Posts
  • Case Studies
  • Webinars

How to analyze the Social Media activities?

  • Analysis
    Know which posts were successful verses which failed to get the traction. Knowing the ‘why’ here is important.
  • Reporting
    Use visual presentation to showcase your result and study the graph.
  • Improvement
    Things that did work take them forward, scrap what didn’t.

However, if you need expert assistance, you can reach Pepper Designs for Social Media Marketing and Optimization plan. We provide customized Social Media Marketing Services in Chandigarh. Through this blog we provide a glimpse of how we approach your project and make it successful. We provide affordable Social Media Optimization in Chandigarh.

EXPANDING SOCIALLY

Like… Comment… Share…

Tweet… Re tweet… Follow…

Reply… Appreciate…………………….

Sounds familiar? You probably use, listen or apply these every day…

Don’t you?

Yes, you do and so does everyone else, in this social media influenced world.

Facebook, Twitter, Youtube, Instagram and the likes have become like necessities, which give you your daily dose of entertainment, information, infotainment, awareness and much more and help you stay connected and updated.

If social media is so powerful, then why refrain from using it for business purpose too?

How?

You all must be aware about Facebook Marketing and Twitter Marketing, counted among the most influential forms of business advertising and promotion these days. The power of social media is enormous and yet to be explored fully for constructive purposes.

Social networking sites are popular due to their potential in keeping people informed, aware, entertained, connected, updated and expressive, all at one platform, without any extra effort or trouble. This tremendous power of social media in reaching global audience and capturing their minds makes it a highly efficacious medium for business promotion, branding and advertising. To make the best promotional use of this medium, companies can contact social media marketing agencies. Such agencies have experts who are well versed with the technicalities of social media and what strategies to follow. They develop promotional strategies like pages on social media, writing blogs, content, uploading images, videos and graphics, related to company’s products and services in order to popularise the brand among the social media users and increase brand recognition.

The agencies offering social media marketing services in Delhi NCR, utilise the potential of social media to the fullest in giving the brand worldwide exposure and increasing sales. Social media marketing is not only being utilised by big companies, but also government and non-governmental organisations, who find it productive to advertise or reach people through this popular medium. For entrepreneurs, it is even more beneficial and constructive to promote their brand on the social media platform as it gives instant information to the people about the new brand and help in building online identity.

The companies offering social media marketing services make use of Social Media Optimisation (SMO) to increase the brand awareness and promote the goods and services through sharing of content, images and videos on the social networking sites. This helps in increasing online traffic to a company’s website and its online presence.

Pepper Designs is a 10 year old marketing company offering social media marketing and Social Media Optimization in Delhi NCR. Many brands shot to fame and popularity through Pepper’s valuable, reliable and result oriented social media marketing. Pepper utilises the SMO tool to enhance your online presence and direct traffic to your website. We set up your profiles with engaging and impressive content about your brand and make it accessible to a large audience.

Our experts create Facebook and Twitter pages to target your potential and existing customers through the ever evolving and quick social networking sites. We understand the immense potential of social media, which we utilise in developing exclusive marketing strategies for your business promotion and capturing the market. As a renowned and trustworthy Facebook campaign management company in Delhi, India, Pepper Designs takes novel approaches to grab the attention of social media users to increase your customer base, brand value and sales through sharing of business videos, meaningful and impressive blogs, business related images and graphics.

Pepper Designs develops tailor made customer engagement strategies to suit clients’ business type, aims and needs. We make positive online content accessible to potential and target customers and also enable healthy communication and interaction between the clients and customers to build customer confidence and maintain connection with the brand. For its unprecedented and exclusive campaigns, Pepper Designs is counted among the best social media companies in Delhi NCR.

If you still perceive sky soaring popularity and online presence farfetched, then it’s high time to change your perception. With Pepper, experience the peak of business popularity and brand awareness across all channels and stakeholders. Despite living in digital era, dominated by the use of social media and sharing every minute thing over the social sites, if you do not use the medium well to promote your business and make it touch unimagined heights, then you are committing a great business folly.

Let Pepper Designs take the reins of your business marketing and see the results yourself.