Google unpredictably updates its algorithms for improving the search engine results. The main motive is to present the high-quality content, maybe through a blog or website, which focuses the reader’s intent and relevancy. Google offers you the tools and required assistance, everything to optimize its result. Hence, no matter what, SEO is here to stay. It will continue to remain useful and valuable over the longer period of time. Let us count the number reasons for why SEO is still relevant in 2018.
People will continue to browse through Google
Knowing that it is the primary method that people use to search on Google, it is essential to get listed in their results. Google processes 3.5 billion of searches each day and more than 40,000 queries every second. According to the best SEO Company in Chandigarh, out of these queries, chances are at least one or two searches can be related to your business product or services. SEO enhances your chances of converting such queries into your the potential customers. This requires time and effort, both put together right, just the way Google wants.
Content is completely shouldered on Google
The content is not successful without SEO. High-quality content requires hours of development, if not days. The efforts and time both will be wasted if your written content fails to rank in the search engine results. SEO ensures that your content is on top-shelf, gets recognized, and most likely gets the traffic. After a visitor notices the useful piece of information on search results, they would definitely want to know more about your company and will contribute to conversion.
Keywords are still relevant
Forget about the keyword stuffing, now the Google has its new fondness for the most relevant and long-tail keywords. The long-tail keywords are question-based keywords that are specific to your audience. Using such keywords ensure that the audience you drive on your website is the qualitative traffic that can help you in conversion. They are the genuine buyers of your services who are truly interested in your offerings. Note that Google changes its algorithm not to make things worse for the site owner, but only to improve the search result and enhance the user experience.
You can optimize your site and drive the genuine audience using the following tips:
- Use tools and know what are the relevant keywords
- Look for phrases and questions that your targeted audience may ask if you had a physical store
- Incorporate the keywords in a natural reader-friendly way
- Cover meta-title, meta-description, page title, header and body with keywords
- Use Google Keyword Planner and find the right and the most search long-tail keywords
Therefore, before you choose the Search Engine Optimization Services in Chandigarh, ensure that the team you hire covers all the aspects of optimization.
What happens if you say No to SEO?
Google’s aim to generate valuable traffic through high-quality content is understated by many of the businesses online. Many believe that just writing the high-quality content can solely serve the purpose to rank on Google. Without ongoing SEO efforts, you are risking and taking away your business from the top-ranking results. Your competitors are most likely to jump at the chance to outrank you. Your website may be well-designed, but no one reaches it without optimization. Therefore, it is important to partner with the best SEO Company in Mohali and aligns your business with the Google search results.
Do you want to learn more?
Consult an expert Digital Marketer and ask for your SEO strategy today! The Search Engine Optimization Services in Chandigarh are affordable and ensure professional assistance at every stage. From strategy-making to report-checking, the best SEO Company in Chandigarh route your business where you invite more visitor and can hope for conversion.