Browse Month: January 2018

5 Simple Website Design Tricks to pump up your Sales Almost Instantly

No one cares if you are not making sales. This is a bitter pill to swallow in every type of business. The Sales act as a fuel that spread your business like fire. It gives recognition, authenticity, and makes your business famous. Of course the type of inventories, services, or products you deal in play major role, but where the world is active digitally, your sales are affected chiefly by the digital positioning of your business. And, website design is one of the factors.

Much goes into website designing. Inspired from the original idea of selling, your website is a showcase of your product or services, which must be organized in a manner that appeals the customer and it becomes easy for him/her to do the purchasing. Precise but the necessary information about your products is crucial. It must speak, storyline, and shout-out-loud about your products or services. In a nutshell, your website should be inspired by the ‘types of conversation’ that, if you have a physical store, may occur with the potential customer.  The only drift here is, unlike the physical store, your website must talk loud and very quickly. Also, keep a note that your conversation may differ when it comes to new and the repeat customer. Hence, covering all such aspect your website must be designed with newest features fostering ease of accessibility.

However, here are the top 5 features to entail on your website that instantly boost the sales. Get yourself enlightened.

  1. Thoughtfully designed Website Wireframe

    Think that you have purchased a place for your shop, and now you are designing it with what-to-have-where intent. The same goes for your digital shop. A thoughtful wireframe of the website gives a clear idea for the placement of each design element.

  2. Design with respect to Targeted Audience

    Know what are the types of customers you want on your website. Start by analyzing which category of people can easily buy your products and who are the ones that can easily convert into paying customers. You can seek help from web designing company in Chandigarh for Target Audience Analysis. Also, know what activity the customer can perform, once on your website. The website designing starts now.

  3. Responsive

    The Website Designing is incomplete without it being responsive. From startups to well-established enterprises, all follow responsive design as a rule of thumb. The best web designing company in Chandigarh aims at creating websites to provide an optimal viewing experience, and ease of navigation and reading with minimum to maximum resizing, across the wide range of devices. It is an approach that makes your website ‘viewable’ with adequate information and necessary graphics without distorting any of the contents. Right from images, videos, icons to text everything should be responsive.

  4. Infographics

    This is the interesting way of attracting not only the customers but also the general ‘viewers’ to project your services or products creatively. In addition to textual information on your website, Infographics is the short, crisp, and creative medium to help people soak information about your products or services almost instantly. This is very much in trend and has definite results.

  5. Speed of the website

    The best web designers in Chandigarh, prior to complete handover, check the website’s speed to ensure that each page performs well when called for run. Your website pages must open with lightning speed without causing much delay. Note that the visitor on your website remains only for a few seconds, and if the speed exceeds this time, you may lose a potential customer.

Whether or not these points ensure sales largely depends on who you choose for the website designing. If you choose to hire a website designing company in Chandigarh, the company will ensure that all the essential factors that may affect the sales are covered and optimized. The web designing in Chandigarh becomes an affordable affair knowing the desired features for your website. A well-designed website, with the correct choice of colors, navigation, lightning speed, and responsiveness are must-haves for 2018.

6 Phases of Mobile app Development Lifecycle

What is Mobile App Development Cycle?

It is the process of building an app following detailed step-by-step approach, keeping the core motive of the app intact. It all starts with an Idea and leading to a fully-functional mobile app. We are a mobile app development company in Chandigarh, thriving to deliver top-notch apps, following the standard process, and ensuring successful delivery. More than thousands of apps are being published to Apple and Google Play stores. Many approach us with a different or same idea for the app. The Mobile app development cycle remains unaltered, irrespective of nature of the app and type of mobile device it demands. All the mobile app development companies in Chandigarh completely imbibe by the mobile app development lifecycle. However, if you want to develop your own app, follow these 5 phases of Mobile app development cycle.

6 Phases of Mobile App Development


1. Idea

It all starts with an idea. But, to acquire the audience and get the monetary benefits, building the app is not the immediate or the next option. A complete market analysis, choosing the audience type, keyword research, etc, is important to carry out, prior you choose building your app. Doing this at the very early stage will set your firm foot and give your organization a confidence that all the efforts will be worth at the end.

2. App Goals

Once you have understood your market and validate your idea, you now decide and jot down your app goals. Depending on the data acquired from the previous research, you look for your unique hook point that differentiates your app from the rest of the same type. Take a lean approach instead of bloating your app with too many features. Also, give way to the latest trends and proceed to the app scope, sticking strictly to your budget.

3. Design

This covers two major aspects- Wireframe and Storyboarding. They give you the insights for backend required to support the app functionality. Since you are clear with the app scope and features, now you work for the look and feel of the app i.e. the Design. The UI and UX play the major role here. Start by describing how you want the end-user interaction with your app. Jot down the major activities on the app. This helps mapping a clear app design strategy. Starting from a layout of each screen, buttons, icons, visual elements to navigation structure, everything is determined and designed. This further narrow downs your primary and secondary app objectives.

The best mobile app developers in Chandigarh take not more than an afternoon to complete the design process. However, at times, it takes more than thousands of hours, owing to the scope, challenges, and features your app demands. Therefore, it is wiser to go for ‘beta’ version of the app at first with limited but important features.

4. Prototype Design

Post the wireframe and Storyboarding, your next step is Prototype Design. Now it is the time to build an interactive and high-novel prototype. For those who don’t know what is a prototype, it is an early sample build on the basis of completely original concepts to represent the desirable attributes as on the final screen. Test the app to validate the information you have gathered. Check the interactivity and functionality. Without any need for coding, here are few tools that can be used for high fidelity prototyping- InVision, Origami,, Justinmind, Marvel, etc. Post this you can initiate the app development process.

5. Testing

Test your app for- Usability, Compatibility, Interface, Services, Performance, and Security. After manual checking your app on a variety of mobile devices, you can use testing tools like Appium, Bugsee, and Testflight. The Android App Development Company in Chandigarh tries different testing tools for testing and crash analytics.

6. Launch

A critical phase of app lifecycle, the launch includes setting your app on the screen of as many as users. This phase also includes App Store Optimization, SEO, Landing page, Paid Ads, and PR. Surely, you can do all of these by yourself, and however, it is imperative to seek help from a mobile app Development Company in Chandigarh. They help you know the right tools and insights for monetary gain from the app at the later stage.

Top 10 Intimidating Design Jargon Mash-up

You may be an expert designer, or maybe with a desire to become one, or little curious, in any case, here are a few and vital design Jargons decoded just for you. Sit back and relax, while we breakdown common design terms helping to decipher your designer’s emails so that you take-up and assume everything right. Whether it is a phone call or a meeting, you are confident in not getting them wrong, at any given point. Because, knowing terms will make you smart, but only when you get them right. Without much ado, here we start.

1.     Typography

More than just making word legible, it is an art and skill of a designer to present ‘Type’ in a pleasing arrangement with one’s choice of Typeface (specific style and size of type within a Type family). It is an art and technique of arranging the type in an attractive and unique manner when displayed.

2.     Font and Typeface

Back in early days of the printing press, the letters were engraved into the ‘Face’ of the metal hammer, so that upon a strike it gets printed on the paper. The term Font is the group of such metal hammers and the letter design is Typeface. Therefore, Font is a group of letters and Typeface is their design.

3.     Kerning, Tracking, and Leading

Kerning is the adjustment/ modification of the space between the individual letters/characters in your type. Tracking concerns with the letter spacing for the entire word. Leading is the space between the consequent lines of type.

4.     Vector and Raster

Vector images are the curves, lines, and structure that computer understands to produce an image. The vector images are scalable graphic without any loss of quality, this means unlimited Zooming. Raster images, on the other hand, are the combination of pixels, which means on maximum zooming it will distort the image

5.     Burn and Dodge

They both are the layers and used to darken or lighten the images. As the name suggests, the burn will make the image darker and Dodge will make it lighter.

6.     Translucency and Opacity

The visibility of a graphic layer is completely controlled by Opacity in design. Translucency is used to make picture/image smartly look see-through, without making the whole new layer for it.

7.     Negative Space and White Space

No difference at all, both means the same and can be used interchangeably. The portion of the page left unmarked, left blank or the space between the graphics, images, and paragraphs or between the paragraphs is called Negative Space.

8.     TTF and OTF

In True Type Format (TTF) each font has printer and screen version in one piece, whereas, in Open Type Format (OTF), one layer can be presented in several ways. OTF supports expanded character set.

9.     Bleed, Crop, and Trim

Bleed refers to physically trimming the images after the print. Cropping discards everything outside of whatever you have selected. Trimming refers to removing the unwanted pixels around the core of an image.

10.    Orphan and Widow

Separated from the rest of the text, a single word or a short line that appears in the end or beginning of column or page is an Orphan. A paragraph-ending line that falls in the beginning or at the end of the page or column or the beginning of a new paragraph at the bottom of the page or column is a Widow.

Most of the terms here are exact definitions and should be accepted as a rule of thumb. Hence, while you consult any graphic design company in Chandigarh, feel comfortable discussing the graphic-related queries, modifications, or anything specific. At times, it becomes difficult in making the graphic designer in Chandigarh understands the sole purpose of your inquiry. Maybe in the words, you are clear, but in context, the designer may or may not get your concerns right. However, the Best graphic design company in Chandigarh ensures to mitigate this thin hurdle with a glossary of designs terms prior to the project ignition. With best graphic designer in Chandigarh on board, you rest assure for quality, originality, and dynamism of the work done.